Fusion: your outside digital team

Outsourcing.Inside.

An outside team,
linked into yours.

Fusion is the consulting arm of On Demand World, the mobile app company whose white-label apps serve over 16 million users.

We help teams with more to do than time to do it plan and run their marketing, websites and AI. We start by understanding how you work, then we take on the work and keep it running.

We also work for agencies, under their own brand.

Your digital team, without the hiring

Many organisations have outgrown a one- or two-person comms team but can't justify building a bigger one. We fill that gap.

We work alongside your communications staff, or take on the digital work where there isn't anyone to do it. We keep to your voice, priorities and sign-off process.

We plan and run the marketing and look after the technology behind it, so both pull in the same direction.

  • Content and campaigns

    Plan, write and run campaigns, email and social, with reporting that shows what worked.

  • SEO

    Help the people who are looking for what you do find you. Technical, on-page and content.

  • Websites, hosting and care

    Builds, redesigns, migrations and connected systems, looked after once they're live.

  • Applied AI

    Practical tools that take routine work off your team, built around how you already work.

Working with an agency? We deliver behind the scenes, under your brand. Agency services

Less busywork, not faster busywork.

AI and automation make more of whatever you already do. Point them at the wrong work and you get more of it, faster. So we start with your goals, not with a tool. We call our method HEAR.

  • Hear

    We listen first. We learn how your organisation works, what your team is trying to achieve and where the time goes.

  • Eliminate

    We cut the work that doesn't serve those goals: the reports nobody reads, the steps nobody needs.

  • Automate

    We automate what's left, with your rules and your approval steps built in.

  • Refocus

    Your team spends its time on the work only people can do: relationships, judgement and ideas.

Start with a process review

A fixed-price review of how your team works today. You get a map of your work, what to stop, what to automate and a plan to do it. It's yours to keep, whether or not we work together afterwards.

Your AI. Built around your team.

We don't start with a tool. We use HEAR to find the work worth automating, then set up AI that fits your systems and works in your branding. We look after it once it's running.

VAULT

Find what your organisation already knows

Search your policies, reports and past work in plain English, from the systems your team already uses. Get answers that point back to the source document.

SECOND BRAIN

A second brain for your team

Bring together knowledge from Vault with decisions, meeting notes and ongoing work. Keep track of what was agreed, why it matters and what needs to happen next, across the tools your team already uses.

DESK

Answer enquiries, day or night

Respond to supporters, members or customers across your website, email and WhatsApp, in your voice and using your own information. Anything sensitive or complex goes straight to your team.

LOOP

Take the busywork out of processes

First we remove the steps you don't need. Then we connect your tools and automate the rest, with your approval steps built in.

RECAP

Meetings that write their own notes

Produce transcripts, summaries and action points on your own laptop, in the format your team needs, then pass them into your existing tools.

PULSE

The right message for each audience

Adapt your strongest campaigns for different audiences and languages, in your brand and tone of voice. Then test which version works, so you can stop the ones that don't.

Open to the world, and staying that way.

Websites and systems need care once they're live. We can host what we build, keep software up to date, watch for problems, stay on top of security and keep integrations working as the tools around them change.

Ongoing care sits within a flat monthly fee, not hourly rates, so you can ask for help without watching the clock. You'll have a lead contact who understands your wider work. Where a defined project suits better, we'll agree that instead.

When something needs attention, you'll be talking to someone who already knows the system.